Honesty in my choices

 

Advertisment

This is an advertisement for a new beverage in this brand, specifically cold coffee, this advertisement doesn't necessarly lie about the information  that's given, but can make a conclusion from what is not said which is not positive, the reason why I'm saying this is because, if you're not aware cold coffee has many benefits compared to hot coffee such as hydration and is believed to be healthier. If you had heard this in this commercial you would more keen on buying this product, wouldn't you? But since none of this information is mentioned this makes me assume this product does not contribute to this benefits.  At the end of the advertisement the slogan says "It all starts with a.." which could misleading and can make you think consuming coffee as your first beverage is good but this is not true.                                  I believe this advertisement is giving have truths and has lots of inconclusive ideas.